Display-Schrift

Display typefaces are designed specifically for large-scale applications — think headlines, poster titles, billboard text, and logo lettering. Unlike body text typefaces, which prioritize readability at 14–18px, display typefaces are optimized for sizes typically above 36px, where every curve, stroke contrast, and decorative detail can be fully appreciated.

The defining characteristic of a display typeface is that its design choices would break down at small sizes. High contrast between thick and thin strokes, tight letter spacing, elaborate flourishes, or extreme geometric construction — these features create visual impact at large sizes but become illegible noise at body text sizes. Display faces trade small-size utility for large-size personality.

In practice, display typefaces are the workhorses of brand differentiation. When a company wants its headline to feel authoritative, playful, luxurious, or rebellious, the display typeface carries that emotional weight. Google Fonts offers several strong display options: Playfair Display brings editorial sophistication with its high-contrast strokes, Bebas Neue delivers bold, condensed impact for modern headlines, and Abril Fatface channels classic poster lettering with its dramatic stroke variation.

/* Display typeface usage — always at large sizes */
h1 {
  font-family: 'Playfair Display', Georgia, serif;
  font-size: clamp(2.5rem, 6vw, 5rem);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.02em; /* Display faces often benefit from tighter tracking */
}

/* Never use display faces at body text sizes */
.hero-headline {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 4rem;
}

One important consideration is performance. Display typefaces often contain highly detailed glyphs that result in larger file sizes. Since they're typically used for only a few characters (a headline word or two), you can use font subsetting to dramatically reduce load time — loading only the specific Unicode ranges your headline text requires.

Pairing a display typeface with a workhorse body typeface is a foundational typographic skill. The contrast between an expressive display face and a neutral text face creates visual hierarchy and keeps the overall design legible. The general rule: let the display typeface carry personality, let the body typeface disappear into readability.